About

With a Master’s degree in English and fifteen years of experience in copywriting and content strategy, I bring an adaptable skill set that spans advertising, digital marketing, social media, and brand communications across diverse industries.

My journey began as a freelance writer before joining GLAD WORKS, a full-service creative agency, in 2011. There, I honed my craft as part of the creative team, developing campaigns across web, print, and social media for a variety of clients.

In 2016, I joined Collette’s in-house marketing team, where I specialized in both print and digital content. For nearly three years, I served as a core member of the copywriting, brand experience, and social media teams, while also acting as the primary contributor and editor for the travel blog Traveling Well.

In 2019, I moved to Marks to expand my expertise, focusing on copywriting for consumer packaged goods and brand design for CVS brands. Working in a highly collaborative environment, I developed copy across multiple categories and sub-brands, each with its own distinct voice and regulatory requirements.

In 2021, I also spent time as a Content Manager at UpGrow, where I managed content for over 13 clients, built SEO-driven strategies, and scaled content creation from 5 to 15 clients within two months. I also managed a team of 30 freelance writers and two in-house writers.

Most recently, I have served as a Copywriter at Schneider Electric since 2022, creating compelling marketing copy for global campaigns across video, digital, social media, and events. I lead cross-functional brainstorming sessions, maintain global editorial guidelines and standards, and guide external agencies.

Throughout my career, collaboration has been my cornerstone. I thrive on partnering with designers, strategists, and stakeholders to deliver high-quality content that is consistent, on brand, and on schedule.